At PRO Websites For Tradies, we know how landing page design is crucial for getting your websites visitors to fill in their details and contact you.
A landing page is a web page that has been specially designed to encourage its visitor to perform a certain action; usually to fill out a form or call you, and in some cases to download something.
The layout of this landing page features carefully selected design elements that gain the visitors trust and convince them to perform your desired action.
Landing pages are widely used for running ads to, but you can also create your companies service pages with these design elements in mind.
In the case of tradie websites, landing pages would be your service pages. Say you’re a plumber for example, your typical service pages would be:
Hot Water Systems
Blocked Drains
Gas Repairs
Gas Installations
Pipe Repair
Drain Inspection
Water Leaks
What would typically be done is each page would be designed as a high-converting landing page to encourage its visitors to contact you.
The page only focuses on the one service so that the visitor knows exactly what they’re reading about and will contact you once your page has convinced them to.
This can ensure that the person contacting you is interested in the exact service you’re offering on this landing page and is ready to book it in pending a quotation or quick phone call.
Your landing page has just seconds to make an impression and address key questions every visitor has such as:
Does this company offer what I need?
Can I trust them?
Why should I choose them?
What’s in it for me?
These are the essential questions that make up the foundation of a high-converting landing page. When these are answered effectively and paired with a clean, modern, and easy-to-navigate design, you’ve crafted the ideal experience that converts curiosity into action.